What Is SEO? Learn the Basics of Search Engine Optimization
- June 25th, 2025
Several online tutorials are available to help you build your skills. Our research suggests that the most well-rounded SEO service provider for small businesses is SmartSites. If you’re looking for a full-service SEO and search engine marketing (SEM) agency, you might want to check out HigherVisiblity. Funnel Boost Media is excellent for local SEO while OuterBox is exceptional at e-commerce SEO.
How search engines work
Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a Chief Marketing Officer for a leading professional training services provider. When working with an SEO agency for the first time, you may be presented with several SEO service options, with tier pricing relative to the level of service you’ll receive.
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- By optimizing your website and content according to these systems, you can gain more visibility.
- It is a measurable, repeatable process used to send signals to search engines that your pages are worth ranking in organic search results.
- You already have connections with other businesses, so turn those relationships into links.
- SEO is one of the most important and effective marketing channels for various types of businesses.
You can use a free tool like Namechk to see which names are available across all social media networks. As a side note, check out this guide if you still need a little help coming up with a name for your blog. If you Google “Kinsta,” you can see that our Twitter, Instagram, and Youtube profiles all rank on the first page.
How do search engines work?
Analyze the volume, sentiment, and recency of your competitors’ Google, Yelp, or local/industry directory reviews. Local directory submission still very much matters when it comes to establishing local authority and visibility. In other words, those areas where your business has established some authority and visibility relative to your competitors. Furthermore, at a local level – and depending on the service or product – you may very well find large players like big box stores or ecommerce offerings appearing in the search results. A business you consider a competitor offline may or may not be a competitor online, which will determine whether or not you can learn and apply anything from how their web presence is structured.
To see how strong your organic traffic performance is compared to your main competitors, use Traffic Analytics. Focus on building relationships with journalists rather than just asking for links. Getting mentioned in news articles and industry publications is one of the best ways to build powerful links. You already have connections with other businesses, so SEO Anomaly turn those relationships into links. If you’re doing keyword research with the Keyword Magic Tool, find any keyword’s intent by looking at the “Intent” column.
Search engine marketing, or SEM, is the creation of relevant content on a website to attract ideal customers mostly through paid search engine advertising. You can increase traffic by creating new web pages or optimizing existing ones. A good starting point for competitive analysis is to uncover which keywords your competitors are targeting and where they rank. You can use keyword tools and either study individual competitor pages or their entire websites to learn what terms they’re targeting. You might find, for example, that a competitor is using the phrase “women’s leopard print jeans” on a collection page.
Other tools like Ahrefs can also help you see all links pointing to specific pages or whole domains. A reliable way to generate new, quality inbound links is to get interviewed on podcasts that cover topics you’re experienced in and speak to audiences that align with your customers. Also, it’s wise to include your main keyword in your meta description. Google will highlight the search term in bold when displaying it in search results. By dividing your keywords into small, manageable groups of related keywords, you’ll cut down on your workload (significantly), while still creating targeted, specific pages. Your last step should be switching to off-page SEO where you try to build links with other sites by writing guest posts or sharing other types of content like infographics.
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- June 25th, 2025
Some popular SEO tools that you can use for your website are Google Analytics, SEMrush, Ahref, MOZ, Google Search Console, and SE Ranking. A search engine results page or SERP is a page that shows up when a user enters a search query. A Search Engine Results Page (SERP) contains multiple links that are relevant to the user query. Google is constantly improving its algorithm to provide the best results, so it’s necessary to stay updated with the Google algorithm updates. Another way to improve local SEO is by creating content that includes local keywords and phrases related to your business’s physical location or surrounding areas. Search engine optimization (SEO) revolves around creating and optimizing reliable content to assist visitors in finding answers to their queries.
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Most website platforms (like WordPress and Wix) create sitemaps automatically. But you can also create one using a tool like XML Sitemaps Generator. SEO is important because it brings free, targeted traffic to your website every month.
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It might be important for you to opt out your site as a whole or sections of it from appearing in search results. For example, you might not want your posts about your new embarrassing haircut to show up in search results. Google supports various ways that lets you opt out of crawling and indexing of your URLs. If you need to block some files, directories, or even your whole site from Google Search, check out our guide about ways to prevent content from appearing in search results.
- Rather than buying links, I’d recommend starting with our guide to link building.
- That’s because the calculations are based on slightly different metrics and algorithms.
- Use Semrush’s Link Building Tool to start building quality backlinks.
- For example, you might have seen this voice search SEO study that we published on the Backlinko blog a while back.
We expertly select and implement high-performing keywords, craft compelling meta titles and tags, integrate Schema markup, and establish relevant inbound links. Our SEO agency prioritizes optimizing your content, pages, and blogs for search engines and user engagement. Trust our SEO content creation expertise to elevate your online presence. Search engines provide results for any search query a user enters. To do so, they survey and “understand” the vast network of websites that make up the web. They run a sophisticated search engine algorithm that determines what results to display for each search query.
Organic search results cover more digital real estate, appear more credible to savvy searchers, and receive way more clicks than paid advertisements. For example, of all US searches, only ~2.8% of people click on paid advertisements. SEO Anomaly This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
Beyond keywords, does your content give users what they’re looking for? If they search for “shaggy cat” do you know if they want pictures of shaggy cats, how to adopt shaggy cats, or maybe how to groom shaggy cats? A good place to start is by looking at current search results, and seeing what already ranks highly. If your title is too long, it’s best to keep your important keywords visible near the front. Mobile results are often longer, so if you know that most of your search comes from mobile devices, it’s often okay and workable to have longer title tags. The magic of SEO is that people can find your content the exact moment they search for an answer using a search engine.
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