- May 29th, 2025
To get the best possible outcome, all SEO processes have to work together, but the main job of on-site SEO is to optimize the content and structure of a page. This metric shows the percentage of users who leave without engaging with your page in any way. One of the most common ways to measure the impact of your on-page optimization (and your traffic and audience in general) is to use Google Analytics. Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above.
Mobile Friendliness & Optimization
The EXIF data provides search engines with additional context and relevant information about your image. Images aren’t just about web design, alt tags help search engines like Google to interpret the images on your page. On-page SEO is crucial for a successful website with high search engine rankings.
External links pass link equity (ranking power) differently than internal links because the search engines consider them as third-party votes. Using internal links helps to connect with pages and give Google an idea of the structure of your website Internal linking is HUGE for SEO. Specifically, you want to link from high-authority pages on your site to pages that need a boost. Internal links from high-authority pages to low-authority pages can significantly improve ranking. The Seobility SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings.
If your images aren’t optimized, however, they can be detrimental to your SEO. Content marketing is a fundamental part of SEO because it’s what drives people to visit your pages. People discover your business in search results through the content you create, while optimizing your content through SEO enables it to rank in search.
- Check any internal links to this page for bounce backs or other errors.
- You could even be penalized if Google thinks you’re duplicating content for malicious reasons.
- A sitemap is a file containing a list of all pages on your site.
Key On-Page SEO Elements for B2B Websites
We shares some great intel on linking in this 10-step SEO audit, but here are the basics. Once you’ve optimized your pages for improved rankings, you’ll want to measure your success. Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages.
High-quality, engaging content keeps users on your site longer and encourages them to explore further. Deferring the loading of CSS and JavaScript files speeds up the rendering of critical content. In script tags, use attributes SEO Anomaly like “async” or “defer” to prioritize essential elements. This reduces render-blocking and ensures users see your content faster. Adding alt text to every image on your site improves your chances of ranking in image search results.
While you can encourage your audience to share posts, you can’t control how far it spreads. Social media sharing can drive people to your website, but you can’t influence the process. It boosts time spent on your site and creates repeat visitors who come back to look at your content again.
Chunk Your Content to Maximize Readability
First, they identified a topic that bloggers and journalists tend to write about. Unless you’re writing about the GSC and want to send someone to a resource to “learn more”, there’s no compelling reason to link to my guide. Well, my Google Search Console guide isn’t that easy for someone to link to. And I’m not afraid to say that it qualifies as “high-quality content”.
This structure shows Google that you’re an authority on the entire topic (topical authority). This increases the chance that every page in your hub and spoke architecture will rank. It also allows you to target high-competition keywords that you wouldn’t have otherwise been able to rank for. Make sure that all of the external & internal links across your site are working and not leading to 404 pages. Use descriptive anchor text and ensure that the content surrounding the link is relevant to the page your linking to. Internal links make your site easier to crawl, help Google better understand the quality of your content and which pages belong in the same category.
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